The idea for this resource was to build something that’s information built upon itself to help assist salespeople and account managers understand how creative can be built as well as the terminology. Initially are the smaller types of interactions (states, anchors, buttons).

Popups are a very versatile interaction within Canvas executions, which we use to tease content, as a form of lightbox for content, and mainly to qualify the reader before they click to an external site.

This popup on images explains the uses of each file type and when they should be used.

Carousels are a great interaction to help show off multiple products, and can be leveraged with buttons to help drive traffic to specific landing pages.

Galleries can have a multitude of animations depending on the brand they are being used for but are great at breaking up a page of longer copy to show relevant imagery.

Image hotspots can point out relevant information on a product, or can give the audience points of interest to check out when used on a map.