Final Logos

Explorations

Being that Nativo’s Content Studio was looking to be a bigger name within the company, as well as for it’s clients, I thought to approach the idea from a few vantage points. Our main goal was to utilize Nativo’s branding but still lend the logo towards a few different visual ideas: one being more corporate and inline with the brand, one being more loose and playful, and finally adding some quirk to a more sophisticated look. In the end the quirk remained, in a different way by leveraging bolder type, and using a paper plane symbolizing the uplifting of client’s content, mainly through native articles.

Landing Page

Updating an identity should also include updating the representation of what you do, and why your clients should work with you. This landing page defines the team’s capabilities, workflow and leverages an expanded identity.