Native Articles
Client: Ford Motor Company & HPE
Explanation of Work
Nativo’s main concentration was the Native Article ad execution, which our team successfully used as an extension of brand’s voice by designing microsites and interactive executions that ran millions of impressions across hundreds of publishers.
Native Article Flow
These ads begin with users on publisher sites (ie: Motortrend, Forbes, etc) and there is an In-Feed Unit that signifies the brand and that it is Sponsored Content (left), then upon clicking go to the article, which in many cases was used as a landing page to display content.
Below are standout examples.
Ford Mustang Mach-E
For the launch of the Ford Mustang Mach-E, I created an ad that highlighted Ford’s Mustang Mach-E vs. Everything campaign, an editorial ad featuring quotes from featured magazine reviews, and finally a more sales-oriented microsite that incorporated many of the stand out attributes, which users can interact with to find out more about the vehicle.
HPE & HPE x Mercedes-AMG
For HPE I created an ad that celebrated their win at the Formula One Grand Prix, based on a case study they provided. The other ad is a content hub featuring teasers of three articles and one of their podcasts, directing traffic to the client’s site, and an embedded popup of their podcast. The main theme of the ad was to highlight top of mind content for the new year. Finally, an ad for their Greetings From the Edge campaign, that mainly focused on HPE’s efforts for the future of their industry.
Credits
Michael Riley - SVP of Central Sales & Innovation
Erin Tye - Director of Content
Lizzie Blumenthal - Director of Content